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The mind is a funny thing. With all the talk of insurance reform an old memory worked its way up to the surface. I remember when I was a young child, setting at the doorway as my Mother and Father listened to an insurance salesman. You must understand that for years the common sales technique to sell insurance has been fear. They always paint the grimmest and most frightening scenarios. That is their jobs. Things like: What if your husband dies? Who will take care of you and your 3 young children? But that was his job. He never talked about the odds. Of course like many Americans, my parents would more than likely never understood or just been confused by the numbers. Anyway numbers can be twisted. Remember what Mark Twain said: “There are three types of lies; lies, damn lies, and statistics.
I’m not going to say that that insurance man was a villain. After all what he was saying was the truth. In the early 60s my mother and my siblings would have been in a desperate position if my father had met with an accident. He stayed on message and convinced my parents that life insurance was a good bargain. He didn’t lie or even stretch the truth. He simple painted the picture of “what if.” Unlike the current debate there was a consistent message.